Swaady Martin founded YSWARA, a unique African Luxury brand. Their collection of luxury teas, infusions and tea time accessories that tells a uniquely African story, Yswara is a tale spun in tastes. Sourced, blended and curated by African tastemakers with a global heartbeat, these handcrafted flavours are produced by farmers whose dialogue with the earth is as natural as breathing. Men and women known for cultivating leaves of infinite subtlety, in some of the richest tea-growing terroir on the African continent.
YSWARA is stirred by pioneering spirits and they are uncompromising in their dedication to telling the world a story of Africa that illuminates our continent’s innate beauty and rich heritage.
Grown solely on African soil and ethically sourced, their gourmet teas pay tribute to African elegance and refinement. The careful blending of the finest buds, leaves and spices ensures that you are not just drinking their tea, but also tasting a piece of their story.
Guided by the UBUNTU philosophy – “I am because we are” the driving force behind the brand and is the community and wealth creation.
Luxe Ubuntu* is a term coined by YSWARA. It describes the concept of an inclusive luxury business model, in which all the members of the supply chain who contribute to the production of a luxury product, are beneficiaries of the economic value generated from their luxury products.
Africans have long understood the healing power of plants. Today, YSWARA harnesses Africa’s ancient knowledge in collecting the world's largest selection of fine African teas and herbal teas. 4 collections and 26 exceptional tastes that transform ordinary moments into treasured ones.