Are you looking to build a community management strategy for your small business?
The benefits of community building are endless; from creating a “powerful and sustainable solution to heighten brand awareness and build trust and reputation” to “establish the right connections, and lowering the cost of customer acquisition.” The rewards are endless.
1. Consider the Needs of Others
Building a strong community adds value to your business because it forces you to think about your customers’ needs in order to create content, ask questions and invite their participation. Whenever you invest time in discovering what customers want and need, you gain valuable information about your target market that helps you serve them better.
2. Encourage Conversation
A community is built on a platform that encourages interaction, online and offline. It’s a conversation between customers, and between customers and their brand. A community is a network of active, voluntary interactions. This network gradually builds up an ecosystem of mutual value generation for brands and customers.
3. Tend to Your Community Daily
Have a sustainable post-launch strategy and be dedicated to following it. Community building takes time and planning, and it’s simply not enough to just set it up and hope that customers will come. It’s like gardening — you don’t just plant a seed and walk away. You have to care for it a little bit every day and support its growth.
4. Let Growth Happen Organically
Insert yourself into the conversation and develop it. Communities naturally grow and split off when niches develop and become more popular than the main community. Find the niche that appeals most to your interests, then engage with it and grow the conversation. Interact with participants in the niche, give them lots of interesting content and ways to participate and help it grow enough to the point where it organically splits off from the parent community.
This article has been edited and condensed, originally By Dave Nevogt, View Original