Let us introduce you to the pop-up shop. You may have heard of the term, but we feel its super important that you highlight it, underline it, cut it out and stick it in your dream journal if you are producing retail type goods on a small(er) scale.
The challenge for every designer is this, how do I sell my stuff?
Many turn immediately to the traditional retailers, and that works well, for some. Provided you have the capital to manufacture, can produce the quantities, handle deliveries (and be on time not to get you order cancelled!!). Now, just to be clear, this is not a traditional retailer bashing piece, we are all connected in selling and we all need one another.
The thing is just that many designers are simply too small to provide to retailers even to the smaller ones and simply can't handle the production and all that swarms around that. The second option, to set up their own retail outlet is just too costly; rentals, staff, decor, merchandising, point of sale systems and so on and so on.
Enter the Pop-up Shops can be quite lucrative, simply because your margins are easily double selling direct to the customer. And if you have high manufacturing costs because you are doing small runs, you can through a pop up shop get your goods to the customer at a reasonable price. Even if you are not a startup or a small business, many major brands like Hermes, Nike, Walmart, and Commes des Garcon have been capitalising on Pop-up Shops more and more lately.
A hat tip to Bombay Babe, www.bombaybabe.tv, founder Ariane Besson who drives her whole business solely through Pop Shops, for these tips;
Pop Shops are not new. It's been around for ages, the ladies setting up food stalls outside construction sites have been capitalising for decades. These style shops are not going away any time soon.
Pop Shops can happen anywhere any time, the more interesting the location the better.
Social media is your shop window, use it.
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