Heritage: Maxhosa by Laduma. SA Designer taking the world by storm.

Seeing that we are in Heritage month in South Africa we are going to feature designers on our blog that are inspired by their heritage in the work.

It seems fitting to start the posts of with Maxhosa by Laduma, he has been making waves internationally with his Xhosa inspired knitwear, selling across SA and in the UK.

Ngxokolo has received numerous achievements and captures the hearts of many fashion lovers and media from South Africa, London, Paris, Amsterdam, Oslo, Berlin and New York. Ngxokolo recently won the 2015 Vogue Italia Scouting for Africa prize to showcase his collections at the Palazzo Morando Show in Milan, Italy. Furthermore, Ngxokolo was awarded the 2014 WeTransfer Scholarship to study masters in Material Futures at the Central St. Martins until 2016. 

 

The brand started in 2010 with Laduma Ngxokolo’s desire to explore knitwear design solutions that would be suitable for amakrwala (Xhosa initiates). His vision was to create a modern Xhosa-inspired knitwear collection that would be suitable for amakrwala, who are prescribed by tradition to dress up in new dignified formal clothing for six months after their manhood initiation. As a person who has undergone the process, Laduma felt that he had to develop premium knitwear that celebrates traditional Xhosa aesthetics. Along his journey into exploring astonishing traditional Xhosa beadwork patterns, symbolism and colours, he discovered that they would be the best source of inspiration for the knitwear, which he then reinterpreted into modern knitwear.

See more and more importantly shop on his web

http://www.maxhosa.co.za/