If I've learned anything in my short time one Earth it's that there is no success without taking risk--even if it's only taking on the perception of risk. That's exactly what stops most people; the sense that standing still is safer than moving forward. We end up stuck on the shoreline as we wait for some untold future to arrive with a nicely wrapped package called "opportunity."
No, it doesn't work that way.
I was reminded of that as I stood on a beach this weekend looking at rip current warnings. It struck me that as an entrepreneur you need to accept that there are periods during which you will be swimming against a current that is nearly impossible to overcome. And just like the real thing you have only two choices; swim parallel to the shoreline, get out of the current and back to the safety of the shore, or swim with it out into a sometimes terrifying future.
I'm not going to judge the choice anyone makes. This is your life. But what I will share with you is that if you do decide to go with the current there are four mistakes that will just about insure you'll never make it to any coastline.
Not taking the plunge
This is the single most terrifying moment in the life of a soon to be entrepreneur. It's that moment just before deciding which way to go; do I head for the safety of where I've been or venture into the unknown. It comes with all sorts of unanswered questions; how will I pay the bills, will I have a safety net if it doesn't work, is it the time right? All good questions, but here's the rub, there are rarely definitive answers. The better question is, "Can I live with myself if I don't do this?" What I can tell you, from my own experience and that of others I've talked to, is that most of what you fear is taking that first step. Trust me, once you've made that commitment the process of swimming like hell takes over and you don't look back.
"The better question is, 'Can I live with myself if I don't do this?'"
Sticking to the Plan
Once you've taken The Plunge you're in execution mode. The problem is that people often get so wrapped up in succeeding with The Plan that they miss the really big opportunity. My first company had been planned out with extraordinary detail. My partner and I were convinced it was bulletproof. But after working 20-hour days for a year it finally dawned on me that the real opportunity was not at all what we had expected. Had we both not been open to throwing out the first plan we never would have caught the current that allowed us to build a successful company.
Not investing in your team
So you're well on your way and you can see the vision evolving. It's real and it's achievable. The question now is, ‘How do you capitalize on it?’ This is where so many entrepreneurs miss the chance to transform vision into value by focusing too much on themselves rather than on building a team of the best people. Yes, you'll be working harder than ever but your team is everything at this stage. Turn your focus towards them. Find people who are not clones of you but who instead balance and supplement your deficiencies. Having shared values and commitment is key, but so is having a broad spectrum of skills that can be quickly reconfigured to address changing market needs and support a growing organization.
Not letting go.
At some point you will need to lose sight of the shoreline; forget that it ever existed. You are creating a new reality that undoubtedly could never have fit into the confines of the past--for you, your team, or your marketplace. When you truly arrive at that place it's very sweet because now you're the one creating the rip current that others have to swim against. And, ironically, this may be the ultimate challenge, that of complacency. Nothing has devoured more successes than the sanctimonious feeling that we have arrived, when in fact all you've done is built a new shoreline from which your next biggest competitor is already contemplating the plunge.
This article has been edited and condensed, originally by Thomas Koulopoulos and posted here