Platform For SA Designs Beckons

For a second year in a row the highly rated international design exhibition 100% Design South Africa will be running alongside Decorex SA in August this year. 100% Design South Africa is an international showcase for contemporary design with a unique African perspective.

With a burgeoning design scene in Africa and emerging local designers entering the global design arena to offer a fresh approach to the creative process, many of the continent’s architects, specifiers, designers and interior designers work or source from South Africa. “The launch show of 100% Design South Africa was a resounding success,” said programmes director Cathy O’Clery of the 2014 event. “With the best of South African design, as well as some of the world’s top design brands all under one roof, we were able to offer our visitors a comprehensive design experience of international quality.”

This year will also see the launch of the All Africa Design Forum, a conference taking place alongside 100% Design South Africa and Decorex Joburg. The conference will feature international and national speakers focusing on design excellence and promoting business in Africa.

The 100% Design South Africa exhibition will be organised into the following categories: interior design for residential and hospitality, office interior and product design, product and artisanal design, with two new categories: 100% Materials 100% Lighting.

For more information, and to exhibit at 100% Design South Africa, contact Laurence Brick on laurence@platformcreativeagency.com and 082-777-3181, or Angela Chatfield on Angela@ThebeReed.co.za and (011) 549-8300. 100% Design South Africa details: Web site: www.100percentdesign.co.za