Pitching – Share your creative ideas at Pitching Den

The Design Institute will also participate in the Pitching Den competition that gives entrepreneurs, researchers, inventors, and innovators across all industries a chance to pitch their creative ideas to a panel of judges to stand a chance to win a share of R25 000.
The Design Institute will select three Pitching Den participants to go through the Counterpoint Programme. The selection of the participants will be based on the market potential of their idea.
During the Counterpoint Programme the Institute surrounds each entrepreneur with a design team and also brings in industry experts to help each design team with knowledge related to the specific idea and business. These experts are drawn from its industry partner companies, many of which also send their employees through Institute programmes.
By sponsoring prizes in the Pitching Den, the Design Institute fulfils its mandate as South Africa’s foremost design promotion body. The Institute believes that new businesses start with the right combination of person, idea and business model. It therefore uses a holistic approach to developing all three along a structured design process.