New coat-of-arms reflects a dynamic Design Institute

The Design Institute recently unveiled its new coat-of-arms - a modern yet classic design that contains elements that not only represent the history of the Design Institute, it also tells a story of the African continent, and of the growth and impact that are part of the Design Institute’s mandate. Read more

Symbols contained in the coat-of-arms are the dolos, the concrete seawater barrier that put South African design on the map in the seventies; cornrows, that, as a classical African hairstyle, represent the African continent; and the Baobab tree that symbolises growth and impact.

The coat-of-arms has been designed by the young design graduates forming part of the Design Institute’s internship programme and was first unveiled during the visit of the ico-D board members in February 2015. It was presented as a metal pin during the Next Generation Industrialist Fair last week and was also used on the cover of the publication created to celebrate the young entrepreneurs who have passed through the Design Institute since 2013.