Core77, in recognition of Braun's long history of and dedication to "good design," presents an archive of product histories, photos and more to highlight Braun's success in creating meaningful products that people enjoy using.
Braun started in the 1920's as a small engineering shop and by the 1960's had become an internationally renowned brand for small electrical appliances—a development driven by technical innovation, long-lasting quality and outstanding design. Today, nearly 90 years after its inception, Braun is part of P&G, the largest consumer goods products company in the world.
The story is told in four parts:
Part 1 – Electric shavers
Shaving has been around for a long time. In the 4th Century B.C. Alexander the Great, an early proponent of shaving, ordered his troops to do it. Alexander had observed that beards were a martial liability for soldiers; if you didn't remove your own facial hair, your opponent would do it for you—by using your beard to grab your face. Read more here
Part 2 – Time pieces
Every student of industrial design ought study Braun's line of timepieces. The sheer variety and innovation, on both the design and technical fronts, that the company was able to inject into something as simple as a time-telling device is staggering; Braun was obsessing over minute bevels and visual clarity years before smartphone manufacturers sought to differentiate one glass rectangle from another. Read more here
Part 3 – Audio products
In the early 1920s, company founder Max Braun had made his entrepreneurial start by manufacturing radio componentry. By 1929 the canny Braun was producing complete radio sets of his own design. In 1934, the "A" in the center of the Braun logo (above) was shaped to resemble their art-deco-styled Cosmophon 333 radio. Read more here
Part 4 – Kitchen appliances
Braun revolutionized the product categories of audio entertainment, personal grooming and even time-telling. By the 1950s, they begun to expand out of the living room, the bathroom and the bedroom to transform the most crucial of household spaces: The kitchen, where every family's sustenance was prepared. It was arguably the space where the housewives of the era, and the children they minded, spent the most time. Read more here.