Visitors to the Design Institute website will notice a colourful and deeply cool addition to the site in the form of a weekly blog. The aim of the blog is to inspire and to create awareness of South African design, designers, endeavours and happenings in the world of design - a showcase for what is happening in design in the country, but also further afield in Africa.
So why a blog? In an article published in Website Magazine last year, author Derek Schou says that blogging is one of the most effective ways for businesses, especially smaller ones, to communicate with existing and prospective customers. “Blogging allows a company to communicate its brand messaging and share valuable information to the digital public at large - while increasing visibility on the search engines and establishing authority within a niche.” For the Design Institute, with design promotion at its core, the same maxim applies. Here the brand is South African design and the prospective customers are all the Institute’s stakeholders: designers, product developers, policy makers, educators and Joe Public who can choose to buy local design or not.
Recent blogs on the Design Institute’s website have pointed to online men’s wear shop Nic Harry featuring locally designed men’s accessories with an uber cool edge, Maria McCloy’s accessories with attitude, inspiration for negotiating life and competitions that designers can enter.
With its radar pointing firmly towards local and continent-wide design, the Design Institute hopes to showcase that our designers are up there with the best in the world.