AFRICAN TREND: ECO-REVERENCE

Why African-made, sustainable solutions will rule for 2015's eco-conscious consumer.

Spurred on well-traveled consumers – and a growing appreciation of what it means to live in (and protect) Africa among the non-traveled masses – many are now realising that going green doesn’t necessarily mean 'backwards', no-frills solutions.

A growing number of Africans today want to demonstrate respect for their environment through the products they consume.

In 2015, increasing experience of eco-innovations that truly improve quality of life will spur a new ECO-REVERENCE among African consumers, who will embrace a plethora of eco-solutions, and push new, home grown eco brands further forward.

September 2014 saw Rethaka, a South African female-owned 'green innovations' company launch Repurpose Schoolbags: 100% recycled, solar-powered backpacks that can be used as study lamps at night. Rhetaka have since attended a Design Session right here at the Design Institute to help them refine and develop their products even further.

Opened in August 2014 in Kenya, the WATERBANK Project is a rain-harvesting school campus that also includes a 1,500-seater soccer stadium, designed by nonprofit design group PITCHAfrica.

Dumebi Clothing is Nigeria’s first homegrown and sustainable bespoke fashion brand. It also describes itself as ‘ethical’, Ethical fashion according to Dumebi represents an approach to the design, sourcing and manufacture of clothing which maximizes benefits to people and communities while minimizing impact on the environment, and we resonate deeply with values like those.

So how will your products drive the green agenda in ways that will contend with those of the West?

 

Edited from original article here