AFRICA. The new holiday hotspot for… Africans!

In 2015 Smart Brands will welcome and cater for tourists from Africa

As African pride continues to grow, the continent will, in turn, continue to become an attractive travel destination, but here’s the catch – it will be an attractive destination for other Africans.

No longer will holidaying in Africa solely be about adventurous safari-beach-loving foreigners. Indeed, the African tourism industry has already begun catering to local (and cross-continent) tourists. For example, after stagnating growth the Mauritian government boosted tourism by relaxing visa regimes for over 30 African countries (African Development Bank, 2013).

In 2015, expect travel operators to begin innovating to attract and delight other Africans in search of leisure.

In early 2014, the Ivory Coast Minister of Tourism announced plans to partner with Nigeria's La Campagne Tropicana, in order to replicate their African cultural beach resorts in 20 locations across the Ivory Coast.

Launched in November 2014, Tastemakers Africa is an online platform introducing Africa’s cultural scene to young, discerning African travelers.

How will you redesign your brand, your business to resonate with African Tourists?