6 Reasons Graphic Design is More Important to Your Business Than You Think

Oppikoppi campaign by ALBINO CREATIONS

 

As an entrepreneur, you may have hundreds of concerns to address during your day-to-day workplace activities, so you might be tempted to ignore the need for expertly crafted graphic designs. However good graphic design is an integral step in the process of establishing and maintaining a successful business, here’s six reasons why:

Brand Recognition

Your company’s total brand image begins with a great logo and expands to every aspect of your business. The design needs to target your audience in a way that is functional, attractive, and professional. Your brand should provide an instant connection to the outstanding products and services that you offer, and you need an excellent graphic design to make that kind of connection.

Company Unity

Your employees will be surrounded by stationary, company web pages, uniforms, publications, and more. If you want a happy and healthy workplace, your employees will need to band together behind the designs that you select to represent your brand. Building your company identity starts on the inside, so your employees must be committed to the brand. A good graphic design can strengthen that sense of commitment.

Professionalism

You want your company to make a great first impression on clients, vendors, and other entities – a logo for example only has a fraction of a second to make a first impression. A design that looks cheap will cast an unfavourable light on your business, and it can be difficult to break the impression that your company cannot afford good design.

Communication

The value of graphic design extends beyond your logo and your website. Graphic design can produce visual aids that will help you communicate your ideas. An informative image can transmit ideas that cannot be expressed with words alone. You can use professionally designed images to create a positive impression and avoid misunderstandings.

Efficiency and Productivity

Badly designed graphics can negatively impact worker productivity and general workplace efficiency. Your website is the area of your business where signs of a bad design are most likely to be observed. A practical design should include useful features, such as easy navigation, legible fonts, and appropriate colours. A website with blinding colours, tricky fonts, or hidden navigation will be a headache for clients and employees.

Money

Badly designed graphics can be very expensive. If you go for a cheap design, you might get a lacklustre product that is not ready for print. If the design is not ready for print, you might end up spending more money on a new design.

 

Bottomline is that ignoring your company’s graphic design needs can have a disastrous impact on clients, vendors, and employees. Utilising great design can literally improve every aspect of your business.

 

Edited and condensed from original posted here