4 Practical Ways to Design A More Authentic Workplace And Company Culture

Culture can either be designed or it happens by default. The question is, do you know what your culture is?

Organisational Culture is the heart and soul of the company. Every time a group of people interact, culture develops.

The culture the leader shares always filters through to the employees, which then in turn filters through to customer experience. Good customer experience equals better cash flow. End of story. Here are 4 tips for creating and sustaining an awesome company culture.


Accommodate various work styles.

Diversity and functionality should be the foundation of your office innovation efforts. Consider how your employees work best, and offer a variety of workspace solutions that appeal to these needs. For instance, you might have some assigned desks while others remain “hot” (open to anyone).

You could also go a step further to provide standing options and furnish privacy booths and break rooms. Most importantly, diversify your workspace, and make sure to designate a communal activity hub and a welcoming space for clients and team events. This allows employees to choose the best location for their functional requirements and goals for the day.

Do the best you can to create a balanced workspace that promotes individual and collaborative work by providing flexible spaces and flexible hours. The result will benefit both you and your people. In fact, according to the Gensler 2013 U.S. Workplace Survey, employees in these environments see their companies as more innovative and enjoy higher job satisfaction. Plus, these workplaces are more effective overall.


Entice people to be there.

Your work environment should naturally draw employees — not force them — to come into the office and make collaborating with colleagues and clients more productive and fulfilling. If employees are planning to bury themselves in an intensive analysis or something better suited to a private environment, don’t force them to work in a loud, bustling office for the sake of face time.

If they would work better in the office, that’s great. But you should leave it up to their discretion.


Strike a balance between functional and simple perks.

Ask yourself what would make you happy as an employee. Chances are, your desires are more functional (e.g., flexibility for doctor’s appointments and soccer practices) rather than simple (e.g., a snack station).

Provide both thoughtful and basic employee perks, if possible. Then, consult your employees on what they want, and truly listen. Consider their functional needs first, then uncover small perks that will have the biggest impact on their productivity and happiness.


Prioritize community over culture.

Culture is becoming a dated word. It’s not something you should mandate or drive; rather, it’s a more organic and natural progression. Instead of focusing on culture, create community in your office environment.

Culture implies a level of sophistication, while community denotes a place where things get done. Perceiving the office as a community center changes the definition of the purpose, requirements, and uses for each element of the office.

Employees enjoy the flexibility and actually want to work in the space. By taking an authentic, employee-centric approach to an office space revamp, you’ll have the unique opportunity to influence company culture, boost job satisfaction, and accommodate individual and collaborative work.

With a more functional and inclusive work environment, your staff can start focusing on what really matters to your business: driving innovation.



This article has been edited and condensed, originally by Matt Cronin and posted here