A bright idea lies at the root of any new product development. This idea should then be screened for viability and it is at this point where many entrepreneurs make the fatal mistake of getting married to their idea, trying to force it to work against all odds.
Design plays a crucial role in manufacturing, and manufacturing forms the cornerstone of industrialisation. The SABS Design Institute is actively elevating design in this country to a place where it would be reckoned as an essential step in the manufacturing process.
“The Design Institute continues to contribute to the development of enterprises by facilitating the application of design innovation approaches to a range of socio-economic challenges.”
With the visit of ico-D to the Design Institute, I have pondered the issue of history. The Design Institute has a long relationship with ico-D, in its former guise as Icograda – a relationship that spans many decades.read more
In an article that appeared in the Entrepreneurship magazine late last year, I made the statement that designers, entrepreneurs and innovators should beware of getting married to their product ideas.read more
A Government perspective. Industrialisation: The key to growing the South African economy. The central task of Government is to bring about radical economic transformation.read more
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