Welcome to the
Design Institute

We champion great design. For us that means design which improves lives and makes things better.

Sometimes we make business far harder than it is.

We over-think our strategy, complicate our product line, worry too much about our staff.

All of these are important issues to be sure, but they pale into insignificance compared to the one area of business that contributes most to success.

That area? Time spent daily on Sales.

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Design Institute Newsletter

SABS Design Institute


02 October 2015
People who have worked with the SABS Design


31 August 2015
Bloomberg Innovation Index
Heritage Day, celebrated on 24 September, is a public holiday where South Africans across the spectrum are encouraged to celebrate their culture and the diversity of their beliefs...
The Design Institute partnered with Transnet in 2014 to create the Transnet Design Innovation and Research Centre that is situated at the Design Institute’s offices on the SABS Campus in Pretoria. The Centre aims to promote a culture of...

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